Is talent enough to win a bid? No. In order to win a bid, the goal is to convince someone, who may not know you, that you are capable, competent and worthy of winning the bid.
You must make them believe that you are the best of the best. How do you do this? First, let’s walk through the process.
In your industry, you may see that there are certain competitors that are always winning bids, especially those bids that may interest you. What do you know about your competitors? Have you researched them?
Understand that it is not always about talent, it is also about relationships. Just like in anything else, relationships play a key role in winning as well. In the cases where there is a bidding process have you been able to figure out how your competitors are winning the bidding war?
In most cases, it is how they present themselves on paper during the bidding process. It is the written content that is a pertinent part of winning the bid, their expression of showing themselves the best of the best. The content that you provide says who you are, what you can do, how you will do it, in what fashion it will get done, and why should they choose you over anyone else.
How your information is written is what speaks volumes for your company in helping to win a bid. There a few easy steps that you can take to help you to win the bid, let’s explore some of them:
- Carefully review the full proposal;
- Read, understand and follow the instructions as outlined;
- Adhere to the specifications as provided; and
- Make the content flow, easy to understand and read.
Yes, it is just that simple but believe it or not a lot of potential vendors miss the mark frequently. How they miss it is by not following the steps previously mentioned. In the next article, Don’t Get On the Disqualified Proposal List, we will explore some of the ways that cause a potential bidder to become disqualified.
Connect with us at Jabez Enterprise Group (JEGroup), @JEGroupBiz, LinkedIn, and Facebook to see what we are doing next, or to become a part of The What’s Next Effect (The WNE). Or to become a part of the diversity and inclusion conversation pick up your copy of Get the Cheese, Avoid the Traps: An Interactive Guide to Government Contracting.
Published Author, Speaker, Founder/Owner Jabez Enterprise Group (JEGroup)
“Always do your best and be transparent in how you conduct business.” Vernita Naylor