Batmobile Photo Courtesy: Vernita Naylor (JEGroup)

Whole Foods, Tesla, Sprouts, GEICO, Kroger, Macy’s, Nordstrom and Uber are all brand names.  Each name represents something different outside of their business industry.  Their businesses can be identified within the food, transportation, insurance or apparel industries but their names represent so much more.    

Nordstrom is known for their personalized and focused customer services.  Tesla is the electric car that is taking the world by storm from the Roadster to the Model X.  When you see the green gecko on the commercial immediately GEICO comes to mind. 

What’s in a name is important to what you are selling and the message that you are conveying to the customers about your goods and services.  Your name is your brand just like the image or symbol that you use to speak for your company.  Whether you are selling sweet potato pies like Patti LaBelle or a variety of cookies like the Girl Scouts your name is important and it says a lot about you, who you are and what you represent.  What is your name saying?

Connect with me at Jabez Enterprise Group JEGroup)@JEGroupBizLinkedInFacebook to see what we are doing next and pick up a copy of Get the Cheese, Avoid the Traps: An Interactive Guide to Government Contracting, if you are looking for ways to grow your business.

Vernita Naylor 1 (resized)

Vernita Naylor
Published Author, Speaker, Founder/Owner Jabez Enterprise Group (JEGroup)

Don’t let your current emotions lead you on how you conduct your future.” Vernita Naylor 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s