Anchored (Photo Courtesy - Vernita Naylor (JEGroup))
Handle the Hook (Photo Courtesy:  Vernita Naylor (JEGroup)

Did you know that other businesses including your potential customers are watching you?  The watch is not only from a position of competition but to determine how you handle your business?  As these businesses are watching either from near or far, what will they see?

A Fortune 500 company was interested in working with me so they watched me for a few months.  They contacted me after the sixth month to state that they were interested in purchasing one of my services.    After the services were rendered they paid me and requested a paid invoice statement for their records.

Did this cause me a hiccup in my business?  Was I prepared to provide to this customer what they needed for their records?   I was ready and met the need of the customer within less than 24 hours.

What happened next was a great learning experience for me.  When I emailed the paid invoice statement and called the customer to inform them to check their inbox they answered with a WOW that was quick!  This response created a dialogue between us.

I asked the customer why they made this statement and they were brutely honest which I truly respected.  They stated that they were so impressed as to how a small business is able to provide a deliverable so quickly, readily and professionally including the required accounting information.  It was further stated that small businesses make promises that a lot of times they can’t keep.

They continued with on some occasions small businesses can provide a deliverable of their products or services but hit a brick wall when asked for an accounting deliverable (i.e. invoice).  Yes, something as simple as not providing an invoice within a timely fashion can be an issue in working with your ideal customers.  This simple task speaks volume about your business.

Did you know that this allows them to gauge your professionalism or the lack thereof?  We never know how companies that we are either partnered with or wish to partner with view us.  At the end of the day we realize that business owners wear many hats but always do your best to handle your business.

Connect with me at Jabez Enterprise Group JEGroup), @JEGroupBizLinkedInFacebook to see what we are doing next and pick up a copy of Get the Cheese, Avoid the Traps: An Interactive Guide to Government Contracting, if you are looking for ways to grow your business.

Vernita Naylor 1 (resized)

Vernita Naylor
Published Author, Speaker, Founder/Owner Jabez Enterprise Group (JEGroup)

“Don’t let your current emotions lead you on how you conduct your future.” Vernita Naylor



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