What Do You Expect It’s Free? (Part II)


Last time I talked about the challenges that business owners obtain when they attend a workshop that’s free.  In case you missed it, here is a recap, but for more click here. When you receive free services you should expect to obtain at least the basics for that price, right?

When services are free, don’t balk, in most cases, you get what you are paying for.  I have heard people say that these free services are mediocre and lack quality, this is not always the case, but what do you expect it’s free.  Basics services are not specialized services but instead it will provide you with just enough information that you need in order to move forward.

Let’s continue our conversation.  In the Quickbooks workshop you noticed that the instructor will be touching on more in-depth material pertaining to your specific needs.  You are ready to register for the workshop but then you see something that causes you to pause.

You noticed that she is charging a nominal fee of $175 for the 2-hour workshop. You then wonder, why isn’t it free, like last time?  Now let’s begin making a comparison of free versus a fee services, using the Quickbooks scenario.

Ask yourself the following questions:

  1. Does the free workshop provide for my basic needs?
  2. Does the free workshop provide me the specialized services to help me to transition further in my business operation?
  3. Does the free workshop provide value added to my business goals?
  4. In being a business owner myself should I expect another business owner to continue to provide free services to suit my needs?
  5. Are there more robust programs that offer free services tailored to my needs?

Now switch your thought process and ask those same questions but substitute the word ‘free’ for ‘a fee?’  Compare your answers. Are they totally different?  What does this say to you?

Join me next time to learn more about What Do You Expect It’s Free (Part III). Connect with me at Jabez Enterprise Group (JEGroup), @JEGroupBiz, LinkedIn, Facebook to see what we are doing next, receive consulting or training services, speaking engagements or to become a part of The What’s Next Effect (The WNE) pick up your copy of Get the Cheese, Avoid the Traps: An Interactive Guide to Government Contracting.

Vernita Naylor 1 (resized)

Vernita Naylor
Published Author, Speaker, Founder/Owner Jabez Enterprise Group (JEGroup)

“Don’t think small or your limitations, think business” Vernita Naylor


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