Is it Competition or A Compliment?

cam00043

In today’s world, people are always on the alert for the next best thing.  As a business owner, we are always trying to provide a good or service to fit the needs of our customers.  But as the economy is still struggling and jobs are scarce more people are considering business ownership and is entering the marketplace.

If you begin to look at things from recording artists to fast food restaurants you may see some similarities, but the goal is to be unique and different.  In these similarities, this is where the line is blurred between competition versus being a compliment.  For example, if you are a chocolate lover you can choose between Ghirardelli vs. See’s Candy.

These chocolate tasty treats are similar yet provide a different taste.  Depending on your taste buds or what type of experience that you are seeking will determine which way your consumer dollars are spent.  At JEGroup we are always being asked about whether we believe that the education and support services that we provide is in competition with building capacity partnering organizations such as SBA, SBDC, SCORE and the Minority Supplier Diversity Council?

Our answer is always no.  We consider our services a compliment to what these organizations offer.  Here are a few reasons why:

  1. We stay on the cutting edge of upcoming trends and include that value in our programs. This allows us the ability to change quickly instead of being bogged down by regulations and regimented processes and procedures;
  2. We customize our programming based upon the need of our customers. This process helps us to become more customer focused instead of being stagnant on programming;
  3. We delve deep into the needs of the customers. This allows us the ability to hone in on the deliverables that they require; and
  4. We offer specialized expertise in our field from business development and supplier diversity to government contracting. This is based upon our experience and background in the industry.

While we can appreciate the services that these organizations offer it should be considered from the customer’s perspective that instead of each of our companies being looked upon as a competitor, that it is our collective efforts to help you, the business owner become whole.  Through our efforts we want to assure that the business owners that we help are empowered, plugged in, grow, and learn how to become business and supplier ready.  The next time you go to one of these building capacity partner organizations for services or you decide to work with JEGroup, please do not consider our programs as a competition to the other, but instead see it as merely a compliment.

Connect with me at Jabez Enterprise Group (JEGroup), @JEGroupBiz, LinkedIn, Facebook to see what we are doing next and also pick up a copy of Get the Cheese, Avoid the Traps: An Interactive Guide to Government Contracting, if you are looking for ways to grow your business.

Vernita Naylor 1 (resized)

Vernita Naylor
Published Author, Speaker, Founder/Owner Jabez Enterprise Group (JEGroup)

“Don’t think small or your limitations, think business” Vernita Naylor

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s