What Statement Are You Making?


Did you know that how you present your core competencies in writing speaks volumes to your ideal customers?  To begin the process first consider who are your Top 3 ideal customers.  Next,  craft a message that conveys your core competency and your Unique Selling Proposition (USP) or Unique Selling Value (USV).  Lastly, put all of this information into a capability statement.

A capability statement is like a business resume, it should contain all of the pertinent information about your company.  The statement should be so robust that it is able to speak for you thoroughly without you being there.  A capability statement is a great starting point in making the connection with your ideal customers.

With a statement you are able to: 1) catapult to the head of the line 2) get an edge over your competitors and 3) get a call from your ideal customers to begin a partnering relationship.  Good luck!

Connect with me at Jabez Enterprise Group (JEGroup), @JEGroupBiz, LinkedIn, Facebook to see what we are doing next, receive consulting or training services, speaking engagements or to become a part of The What’s Next Effect (The WNE) and pick up your copy of Get the Cheese, Avoid the Traps: An Interactive Guide to Government Contracting.


Vernita Naylor
Founder/Owner Jabez Enterprise Group (JEGroup)

“Don’t think small or your limitations, think business” Vernita Naylor



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