Did you know that how you present your core competencies in writing speaks volumes to your ideal customers? To begin the process first consider who are your Top 3 ideal customers. Next, craft a message that conveys your core competency and your Unique Selling Proposition (USP) or Unique Selling Value (USV). Lastly, put all of this information into a capability statement.
A capability statement is like a business resume, it should contain all of the pertinent information about your company. The statement should be so robust that it is able to speak for you thoroughly without you being there. A capability statement is a great starting point in making the connection with your ideal customers.
With a statement you are able to: 1) catapult to the head of the line 2) get an edge over your competitors and 3) get a call from your ideal customers to begin a partnering relationship. Good luck!
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Founder/Owner Jabez Enterprise Group (JEGroup)
“Don’t think small or your limitations, think business” Vernita Naylor