When we think about a brand we connect it with a product or service but we must start to focus more on our self-brand. Just as a brand speaks volumes for a product or service, it can for you as well. Take a minute and ask yourself what your self-brand reflects? Does it compliment you? Is it consistent or unstable? Let me explain further.
When people look at you especially as a business owner they make a judgment call and when you speak they make another one. Sometimes the external and internal judgments that people make are consistent with each other and sometimes it is not. Right or wrong, good or bad this is what people do.
Sometimes it is your self-brand alone that can either sell people in wanting to build a relationship or do business with you or not. Most people like consistency. They do business based upon it. Like flying with Southwest Airlines you know what you will always get: 1) Two bags free luggage check and 2) unreserved seating.
While others thrive on constant change, they seek those with the ability to take risks to do business with. This is what made technology so great because it took a model that seemed unusable and/or unnecessary at the time and made it relevant. This is the same with your self-brand.
It is your self-brand that sets you apart in a room. Take this time to stop and think about your self-brand; what does it say about you? Do people know you when they meet you? Do they know what you represent especially if you are a business owner? Or do you need to reintroduce yourself or your product or service every time you see them?
People can be fickle at times but regardless of that here are some things that you can do to be true to yourself and enforce your self-brand. Using the principles from The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz is a model that I believe can be a great help to you:
- Be Impeccable With Your Words
- Don’t Take Anything Personally
- Don’t Make Assumptions
- Always Do Your Best
There are others that I am sure that you can add to these nuggets of wisdom but the goal is to strengthen your self-brand. So the next time you are in a room and doing business think about your self-brand and reflect on: 1) How do others see me? 2) Am I reflecting what I want them to know about me, my product or service? and 3) Is my self-brand effective or ineffective?
Jabez Enterprise Group (JEGroup)